- Are you spending too much time and money and not getting the results you were promised?
- Are your competitors eating your lunch online?
- Does it seem like every day you read about some company making millions on the Internet and you’re still fighting the same old battles with your IT and marketing teams?
You’re not alone. All too many businesses are feeling the frustration of the digital marketing revolution passing them by.
In most cases, the failure to maximize your digital marketing presence comes down to the wrong skill sets working on your digital marketing strategy and execution. Your digital marketing needs to be run like a business, with an eye to the bottom line. If you’re using technology people to run your digital marketing, you’re using the wrong skill set. If you’re using people with a strong marketing background, but without a detailed understanding of the intricacies of digital marketing strategies and processes, then they’re on the wrong side of the ball too. It’s not their fault; their skills are in technology, sales and marketing, not digital business.
Like many other disciplines, digital marketing is an art and a science. It needs to be managed by people with analytic and creative skills. The science is not the 1s and 0s of the software coder, but more like the analytic skills of you accountant mixed with the experience of a marketer and the day-to-day operations of an industry that moves at the speed of light. The scientific skills must be informed by social sciences experience to understand customers’ behavior and develop strategies and mechanisms to lead your prospects on a journey to purchase.
Do the people working on your digital marketing have this skill set?
We can help you if you’re feeling the following frustrations.
Then your formula is backwards. In today’s day and age, your Internet Presence should be growing your business, not stealing from it. It is like any other business tool and should be regularly analyzed to ensure you are getting a positive return on your investment. Unfortunately, most businesses do not use the same business tools to analyze their digital marketing that they do for other aspects of their business. Read these Top 10 Reasons Your Website Is Costing, Not Making, You Money to find out how to fix your digital marketing program.
Do you ever feel like the people who work for you are purposely trying to make you feel stupid? It’s frustrating, isn’t it? Don’t feel bad; it happens to all of us. Sometimes people do it purposely, but oftentimes, it’s unconscious. It’s somewhat more prevalent in high tech industries where the details are complex and difficult to explain. Even the names of systems or processes in these disciplines are often so complex they are reduced to acronyms to make communication among “techies” easier. But that doesn’t mean you have to be made to feel ignorant. In the end, digital marketing is just business and should be related to you in those terms. Read on to learn why digital marketing is business, not techno-babble.
Paid Search (PPC) is Not About Buying Clicks
If you’re running a PPC campaign on Google, Bing, Yahoo, etc. you know that you bid to have your ads shown to people who are searching for keyword phrases that are relevant to your business. In the simplest terms, you pay a certain amount of money every time someone clicks on your ad and visits the web page you designate to be associated with that ad. But if you’re counting clicks and Costs Per Click, you’re looking at the wrong metric. The name of the game is Cost Per Conversion. How many customers did you acquire and at what cost? That’s the metric by which all else should be judged. Read Top 10 PPC Mistakes Most Companies Make here. Continue reading to learn the right way to manage PPC campaigns.
When was the last time you changed your website? Has it been ages? 1 year? 5 years? 10 years? Do you understand how much the Internet has changed since you last updated your website? Google changes its algorithm over 500 times a year. If you haven’t changed your website in a year, you’re 500 changes behind the times. Here’s some other stats that illustrate the fast past of digital marketing….
- In 2000, there were only 361 million Internet users (that’s barely 2/3 the size of Facebook today). Today there are 2 Billion Internet users worldwide.
- In 2000, Google had only 18 million search queries a day. By 2012, Google had 1.2 Trillion search queries a day.
- Up to 20 percent of daily queries on Google have never been asked before.
- Facebook, a household word today, was still in college 10 years ago
Google has over 1.2 TRILLION searches performed on it every day. If your company is not found on Google, it doesn’t exist to most people on the Internet. That’s a huge potential of lost revenue for your business. Can you afford not to be found on Google?
The process of maximizing your opportunity to be found on Google, Bing, Yahoo, etc. is known as Search Engine Optimization or SEO. Google, in an effort to deliver the most accurate and relevant results to any search query performed on its search engine, has set the standard for search engine optimization practitioners. Google algorithms evaluate over 200 different and unique factors to determine the relevance of every page on the Internet to determine where it will position that result on its Search Engine Results Page (SERP) for any given user query. Read on to learn more.
Social Media has gotten a lot of positive press as “the next big thing” in digital marketing. Since the dawn of MySpace, and then Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, FourSquare, etc., pundits have described Social Media as “the next Google” of online marketing.
BUT, have you tried to buy anything with all the “Likes” your social media efforts have bought you? Tough to do, isn’t it? Social Media, like anything else, is a tool in the arsenal of digital marketing tactics; it is not an answer in itself. Like having a website is not the whole answer, your company Facebook page, Twitter profile or LinkedIn account is not an answer without developing a strategy for how you’re going to use that tool. Read on to learn more.
Are you sick and tired of hearing why your website is not working? Why it’s not getting you the results you were promised? Why you’re spending more money on Digital Marketing than you’re getting back in return? It shouldn’t be this way. Digital marketing provides the most robust level of accounting for marketing spend than any other medium. If you’re digital marketing team can’t read the analytics and tell you where every penny went and determine the right strategy and tactics to make your program work, consider getting a new team. Read on to learn more.
Digital Business Professionals don’t make excuses; we make you money. We harness our experience, the experience of the thousands of Internet marketing experts in the WSI network, and our dedicated solution provider network to work with you to develop strategies that succeed in driving revenue for your business. Plain and simple. No excuses; just results.
Contact Digital Business Professionals today to learn how to get real bottom line results from your digital marketing.
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